What's in this Bootcamp?
From a good SEO strategy for e-commerce websites to selecting the right order management software,
businesses have a lot to consider while starting or growing an online retail business. In order to win
customers and retain them amidst growing competition, businesses need to leverage clever marketing
techniques, good platform or store designs, and efficient logistics and post-sales systems.
Technology is essential to these requirements and implementing the right tools can bring a world of
change to designing an operational model that surpasses customer expectations.
Freshworks and its partners, AWS, Shopify, Paypal, Delighted and Lateshipment, are pleased to discuss
the essential requirements of each stage of the online buyer's journey with an Ask Me Anything (AMA)
session, "E-Commerce Bootcamp 2.0"
In this AMA session, our experts will answer your questions about different aspects of building a
successful e-commerce business:
- Discovery & Pre-Purchase -What are the ingredients to create the perfect online store? Find out
from our experts during this segment!
- Purchase - Great! Your store is live, and it looks great, but how do you design an experience that
gets you to not just sales, but repeat sales?
- Post-Purchase - Perhaps the trickiest of all stages, delivering a great post-purchase experience,
and retaining dissatisfied customers is vital to e-commerce success.
Date : 23rd September, Thursday
Time : 11:00 am -12:00 noon (PDT) / 2:00 pm - 3:00 pm (EDT)
Our Experts
Kaitlyn Bate
Freshworks
Senior Director, Global Customer Experience Strategy
Area of Expertise
Kaitlyn is the global director for Freshworks’ customer experience strategy, where she’s passionate
about transforming the customer journey by streamlining and reducing friction.
More Info +
Sriram Sridhar
Lateshipment
CEO
Area of Expertise
Sri is the Co-founder & CEO of LateShipment.com, a leading retail post-purchase technology
company. He obsesses over customer experience and is passionate about helping brands create
memorable order delivery experiences, reduce shipping costs, and optimize shipping operations.
More Info +
Sheila Guastamachio
PayPal
Sr. Director of Product
Area of Expertise
Sheila Guastamachio is a Sr. Director of Product at PayPal, focused on our customer success
platform, specifically working to drive engagement of our customers. Prior to joining PayPal in
2019, Sheila held product leadership roles across organizations in health tech, digital media,
and marketplace platforms. She got her MBA from Berkeley Haas in 2015. Sheila has been
leading teams for 10+ years and deeply enjoys leadership.
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Charles Studt
Delighted
Head of Growth & Marketing
Area of Expertise
Charles Studt leads the growth and marketing teams at Delighted, Qualtrics’ customer
experience solution for mid-market and emerging growth companies. A veteran of the Cloud
space having scaled multiple go-to-market teams, he was previously VP, Marketing at global
productivity solution RedBooth, before which he served as VP, Product Management and
Marketing at cloud communications leader IntelePeer. His prior work also includes extensive
product marketing and product management experience, along with strategic technology
consulting at global firms KPMG and CGI. Charles received his degree in Economics and
International Relations from the University of Pennsylvania.
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Ananth Jayarajan
Shopify
Technical Partnerships
Area of Expertise
Ananth manages technical partnerships at Shopify, where he helps build merchant solutions along with partners to ensure success at various stages in the merchant journey.
More Info +