Business Across Borders 2021

24 Experts’ Views Business Across Borders 2021 Acrysil Limited Chirag A. Parekh Chairman & Managing Director Kindly take us through your company’s journey. What are the key products and services that the company offers? Acrysil Ltd, incorporated in 1987, is promoted by the Parekh Family. Acrysil Limited, part of Acrysil Group, is one of the world leaders in manufacturing and marketing of Composite Quartz Kitchen Sinks, engineered with German technology. Acrysil Ltd marketing the products under the brand name “CARYSIL”. Our Quartz Sinks are sold to astute customers in over 55 countries worldwide like USA, UK, Germany, France, Canada, China, Far East and Gulf Countries etc. Acrysil has successfully acquired marketing and distribution Company “Acrysil Products Ltd” (Formerly known as Homestyle Products Ltd) in UK to cater UK market. Acrysil has wholly owned subsidiary, Acrysil GmbH, in Germany in order to further strengthen its presence and penetration in the demanding European markets. Acrysil Ltd has also incorporated a subsidiary company Acrysil USA INC in USA to penetrate deeper into US market. Acrysil is 2 Star rated Export House. Acrysil’s PAN India presence includes more than 1500 dealers, 90 Galleries, 85 Distributors. The product segment includes Kitchen Sink, Kitchen built-in appliances, Premium Sanitary products, faucets & other Bathroom fittings. Acrysil featured in “Forbes Asia 200 best Under a Billion Company in 2020”. Kindly elaborate on your company’s innovation initiatives. What kind of outcomes have these initiatives helped the company derive? Acrysil is only company in India and Asia to manufacture Quartz Sink from German Technology. Acrysil has introduced more than 120 different type of models of Quartz sink having unique design, great aesthetic look and feel and it enhances overall kitchen outlook. Company has also introduced handmade Quadro steel sink in premium steel sink category. Acrysil also introduced “PVD technology” 1st in India, for coating of steel sink in different metallic colours to match with kitchen décor. In our built-in Kitchen appliances category, we have introduced motion censored Chimney fitted with visual screen to make cooking experience enjoyable. All our products are loaded withmodern technology which pave the path for our upcoming endeavors. We have also introduced 3D composite tiles which is unique to the Asian market. It is a matter of pride for Acrysil as we are only 2nd Company in the world to offer such products. Our bathroom products are sold under “Sternhagen” brand, which are ultra-luxurious and are best in category, at par or even better than top global brands. We have made sales tie-up with global brands like IKEA and Grohe in past years to supply Quartz kitchen sinks globally. What are some of the company’s key overseas markets? What is the company’s outlook for the next 3-5 years? Acrysil Limited have dominant presence in USA, Europe, United Kingdom, Middle East, Far East markets. We are continuously increasing our global footprint. Since we are listed company hence we are constrained to make any forward looking statements however we are growing by CAGR of 20% year on years. Dun & Bra street