India’s Top 500 Companies 2019

INDIA’S TOP 500 COMPANIES 2019 263 Advertorial Diamond Jewellery Manufacturing : ASCL also has three jewellery manufacturing units spread across an area of 50,000 sq. ft. with annual production capacity of 750,000 pieces and an employee strength of over 800. Led by sublime designs, expert workmanship and superior quality, ASCL has become a leading player in the area of bridal and fashion diamond jewellery. A young and talented product design and merchandising team maps global trends and addresses multicultural design needs. ASCL offers a wide range of machine-made and handmade diamond studded jewellery. The flexibility and scalability of operations allow the company to seamlessly handle mass production as well as one-to-one customization for its clients. The company also provides several value-added services such as specialized QC (quality control) programmes, access to extensive design banks, promotional support and updates on global design trends. Jewellery Retailing : ASCL’s couture jewellery boutique caters to jewellery connoisseurs, offering an extensive range of prêt diamond jewellery to meet their discerning preferences. The boutique also undertakes customized orders with jewellery design consultations for special occasions. ASCL hosts Rendezvous Luxe, an annual luxury event in Mumbai, to showcase its finely handcrafted pieces and bespoke diamond jewellery. Wind Energy : In addition to the diamond business, the company has a modest presence in the power sector. The company pursues generation of energy fromwind power through wind turbine generators. ASCL’s windmills are located in Maharashtra, Kerala and Tamil Nadu. During FY18, the company generated 19.76 mn kwh. Distribution ASCL has a commanding global presence, reinforced over the years by being present in all mature markets. The company is steadily building its presence in fast-growing markets China and India, and at the same time exploring growth opportunities in emerging markets like Finland, Norway, Cambodia and Vietnam. Besides traditional brick-and-mortar retailers, the company is also working with non-traditional distribution partners like TV shopping channels and online portals. Performance Highlights In FY18, the company’s turnover increased over ` 27 bn growing by 1.11% as compared to the previous year. The company’s diamond business declined by 0.54% in 2018, while its jewellery business increased by 10.78%. Corporate Social Responsibility As part of its initiatives under Corporate Social Responsibility, ASCL has contributed funds for the schemes undertaken to promote education of the girl child and to develop special vocational skills for employment of youth, medical aid to improve quality of life, hunger and malnutrition eradication, women empowerment, rehabilitation of disaster-hit areas, rural development projects, etc. The company also believes in giving back to the diamond industry by supporting industry beneficiation programmes. Dun & Bradstreet