India’s TOP 500 Companies 2020

INDIA’S TOP 500 COMPANIES 2020 245 Advertorial Leveraging its strong relationship with other key players, the company has established third-party distribution tie-ups with commercial banks, small finance banks, non-banking financial companies and other distribution companies including e-portals for retail loans. On the international front, HDFC has offices in London, Singapore and Dubai. The Dubai office caters to customers across Middle- East through its service associates. The company conducts property exhibitions in India and overseas as a value-added service for home seekers and also undertakes a variety of digital initiatives to deliver enhanced customer experience. The company’s online platform showcases a wide range of real estate projects across India for HDFC’s ‘India Homes Fair’ held overseas. To deliver an enhanced customer experience, HDFC integrated Natural Language Processing (NLP) and Machine Learning (ML) technology with its website chatbot to understand and analyze user intent. One of the several digital brand campaigns HDFC executed, Google’s DoubleClick marketing platform resulted in over 150 crore brand impressions on various online platforms. Accelerated Mobile Pages ensured faster load times on the mobile. This led to higher search engine optimization (SEO) rankings for the brand. To better serve the growing base of Indian language users on the internet, in tier II, tier III cities and rural areas, the company started providing consumer information in six regional languages. HDFC also integrated Language Localization Technology (LLT) to execute digital brand and marketing campaigns in regional languages. HDFC also provides training and technical assistance in housing finance to overseas housing finance companies. Subsidiaries and Associates HDFC continues to explore investment opportunities with a view to widen its range of financial services and product offerings under the HDFC brand. As of 31 Mar 2020, the company’s key subsidiaries and associates include HDFC Bank, HDFC Life, HDFC Mutual Fund, HDFC Ergo, HDFC Property Fund, HDFC Sales and HDFC Credila . Key Highlights: FY20 • As of 31 Mar, 2020, the company reported an AUM of ` 5.17 tn as compared with ` 4.62 tn in the previous year. • On an AUM basis, growth in the individual loan book was 14% while growth in the total loan book on an AUM basis was 12%. • HDFC’s outstanding loan book stood at ` 4.51 tn at the end of FY20 compared with ` 4.07 tn in FY19. • During FY20, the company assigned loans amounting to ` 241.27 bn compared with ` 251.50 bn in the previous year. • Deposits outstanding recorded a growth of 25% to ` 1.32 tn at the end of FY20 from ` 1.06 tn in FY19. • During FY20, Gruh Finance, a subsidiary of HDFC merged with private sector lender Bandhan Bank. • As of 31 Mar 2020, cumulative disbursed by HDFC under CLSS stood at ` 290.26 bn and the cumulative subsidy amount stood at ` 38.55 bn. Dun & Bradstreet