India’s TOP 500 Companies 2020

INDIA’S TOP 500 COMPANIES 2020 277 Advertorial Its jewellery portfolio includes gold, platinum and silver, diamond- studded jewellery in classic and contemporary styling. The range encompasses bridal, couture, fashion, solitaires, as well as men’s jewellery segment. The Company’s Global Reach Over the years, ASCL has built its market presence not just domestically, but also in international markets. With a vast majority of its turnover being generated from overseas markets, the company has strategically positioned itself in major trading and consuming centres of the world, through an extensive distribution network of subsidiaries, which are based in Hong Kong, New York and Dubai, and marketing arms. The company’s customer base includes leading jewellery brands, retail chains, jewellery manufacturers and e-commerce retailers across USA, Europe, India, UAE and Far East. Adherence to Ethical Practices and Quality Standards In order to comply with ethical practices and high quality standards, ASCL sources its rough diamonds from reputed mining companies like Alrosa, De Beers and Dominion Diamond. The company also abides by the Kimberley Process guidelines, De Beers Best Practice Principles and Responsible Jewellery Council Code of Practices, to ensure that the sourcing of diamonds is conflict-free and to maintain the integrity of its diamond pipeline. Branching out into the Power Business In addition to the diamond business, the company has also diversified into the wind power generation business. ASCL’s windmills are located in Maharashtra, Kerala and Tamil Nadu. During FY19, the company generated about 17.65 mn kWh of wind energy. The Company’s Social Outreach As part of its CSR initiatives, ASCL was involved in various social and environmental initiatives during the year. It sought to reach out to the less privileged sections of the society and has been regularly contributing to various schemes for promotion of education, medical aid, hunger and malnutrition eradication, special education and vocational skills for tribal children, and rural development projects among others. Dun & Bradstreet