India’s TOP 500 Companies 2021

INDIA’S TOP 500 COMPANIES 2021 147 Experts’ View Howwould you summarize the journey of Tanla Platforms Ltd. since its inception? What are some of its recent milestones and what is your growth strategy over the next 3-5 years? Tanla is recognized globally for its cloud- based commercial communication platforms and products. We began our journey in 1999 when we deployed the first SMSC in the country and by 2007, Tanla was listed on the Indian stock exchanges. In our endeavor to deepen our enterprise reach, we acquired Karix Mobile in 2018 and Gamooga in 2019. These strategic acquisitions enabled us to offer an end- to-end customer experience suite for our growing customer base. Our innovation-led strategy has led to the development of path-breaking solutions in the CPaaS domain. In 2020, we launched our DLT platform, Trubloq with five of the leading telecom operators in the country. We partnered with Microsoft to launch the blockchain-enabled CPaaS platform called Wisely this year. Tanla touches over a billion lives, and we process over 800 billion interactions annually. Going forward we will adopt the ‘One Platform’ approach with Wisely as part of our vision and product strategy. The next-generation suite of solutions built on the Wisely is aimed at servicing customers spread across all industries and verticals. The platform’s flexibility and extensibility would be the key differentiator and would propel our growth trajectory overseas. What products and solutions does the company provide to meet the needs of a diverse clientele? We serve over 1200 enterprises spread across varied industries ranging from BSFI, eCommerce, retail, and pharmaceuticals to social media, IT, DTH, energy, automobile, FMCG and the government of India. Our cloud-native approach is reflected in our new platforms and products. Trubloq is the largest blockchain use case in the world that protects mobile subscribers against unsolicited commercial communication which includes spam and fraud. It was built to enforce the TRAI TCCCPR Regulation and have industry leading market share. Wisely, the CPaaS platform offers a digital marketplace for enterprises and suppliers, with a global edge-to-edge network delivering private, secure, and trusted experiences. Its ability to meet the needs of a diverse clientele from telco to enterprises is evident from the fact that it has processed over 8 billion transactions to date. Our Telco products portfolio consists of A2P SMSC, SMS Firewall, ILD SMS Hub and Voice Hub. Karix’s enterprise offerings constitute Market Automation, A2P SMS, Email, Voice and Chatbot Solutions. Coupledwith the OTT services that include WhatsApp, RCS, Google, Truecaller and Facebook messenger services. Tanla’s strong telecom carrier partnerships coupled with Karix and Gamooga’s enterprise offerings have built a comprehensive solutions portfolio that caters to the growing needs of the clientele. This combination positions us as the end-to-end solution provider for global enterprises. What are some of the key ESG initiatives taken by your company in recent years? We target to become Carbon Neutral by 2025 – this is a step in the direction of our commitment to align with the Global ESG benchmarks. Our culture of “work is worship” actively steers us as a company towards creating a better tomorrow through deliberate improvements undertaken today. We address carbon neutrality in a responsible manner – Reduce, Review and Restore. And we also weave in the Social aspect into the Environment initiatives – for example, planting 25,000 trees would give rise to livelihoods for the community members in the planting & maintenance activities, creating a symbiotic relationship that sustains the trees. Our commitment to an equitable society encompasses both the community and our employees. We strive for inclusive development through several academic initiatives for the rural schools and Community Learning Centres. We also actively work in the area of equal opportunity for our employees through D&I and Skill Development initiatives. All that we do is open for everybody to see – meticulous reporting and transparency being the touchstone of the Good Governance practices that we follow. TANLA PLATFORMS LIMITED Uday Reddy Chairman & CEO Dun & Bradstreet