India’s Top 500 Companies 2022

INDIA’S TOP 500 COMPANIES 2022 277 Advertorial The Asian Star Group employs more than 1,800 professionals and skilled workers. Differentiated Offerings through Design Innovation The fulcrum of Asian Star’s product excellence is its expertise to innovate and fine craftsmanship. Asian Star is engaged in the business of manufacturing and distributing sparkling diamonds and diamond jewellery. The company’s expertise lies in offering products that cater to every customer’s design sensibility and price desirability. Besides offering a diverse selection of loose diamonds in sizes up to 5 carats in all shapes, colours and qualities, the company delivers value-added offerings with its range of certified diamonds, EX-EX-EX Hearts & Arrows cut, proprietary diamond cuts and Forevermark diamonds. Asian Star’s versatile jewellery portfolio includes Bridal, Fashion and Ceramic fine jewellery, and Men’s jewellery. The company also manufactures and distributes specialized jewellery for designer brands and private labels. The company’s design and product development teams have the experience to work in cross-cultural markets, and strong insight and understanding of global jewellery trends. Customer-focused Approach through Global Team Asian Star’s business strategy is based on the foundation of creating customer experiences that are personal and positive. Over the years, Asian Star has built itsmarket presence, and forged key alliances and long-term partnerships not just domestically, but also in international markets. With a vast majority of its turnover being generated from overseas markets, the company has strategically positioned itself in major trading and consuming centres of the world, through an extensive distribution network of subsidiaries, which are based in Hong Kong, New York and Dubai, and marketing arms. The company’s customer base includes leading jewellery brands, retail chains, jewellery manufacturers and e-commerce retailers across USA, Europe, India, UAE and Far East. Diversifying through the Power Business In addition to the diamond business, the company has also diversified into the wind power generation business. Asian Star’s windmills are located in Maharashtra, Kerala and Tamil Nadu. During FY21, the company generated about 15.31 mn kWh of wind energy, resulting in the sales of ` 45 mn. Sharing Benefits through Social Outreach CSR initiatives at Asian Star are not only limited to philanthropic activities but also address larger initiatives that facilitate social development. During the year, the company sought to aid the less privileged sections of the society through various initiatives to promote education, medical aid, eradication of hunger and malnutrition, rural development and other similar projects. Few Notable Highlights of Asian Star • In 2021, Asian Star completed fifty years of operations. • In 2021, the company became the approved programme participant of De Beers Code of Origin. • In 2021, the company was ranked 359 in India’s Top 500 Companies by Dun and Bradstreet. • In October 2021, the company’s ratings were revised to CARE A-; Stable / CARE A2+. • In January 2022, it was reported that Asian Star joined the Plumb Club. The Plumb Club is a unique coalition of leading suppliers of the jewellery, diamond and watch industries. Dun & Bradstreet