India’s Top 500 Value Creators 2023

46 | India’s Top 500 Value Creators 2023 [ EXPERT’S VIEW ] What are the key factors that have contributed to DFPCL’s astounding success in recent years? 1. We are committed to delivering plans based on four key mantras: a) Moving from Commodity to Speciality: By moving from commodity products to holistic solutions By serving end consumers beyond the channel customer and By innovating and partnering with end users to del iver customised solutions. In the Crop Nutr i t ion business, we are currently focused on crop- specific nutrient baskets rather than commodity NPKs. Similarly, for the Technical AmmoniumNitrate / Mining Chemical business, we continue to reinforce our value proposition in the Mining sector with customised, technology-based, holistic offerings much beyond a simple product supply. As far as Acids are concerned, we are segmenting the market depending on the concentration of Acids, their application and different end-user segments. Likewise, in IPA, we have tried bringing in differentiation to Sailesh Mehta Chairman & Managing Director Deepak Fertilisers & Petrochemicals Corporation Limited pharma grade IPA and the IPA for other end usage. DFPCL recently launched ‘PUROSOLV’ brand for providing pharmacopoeia certified solvents and ‘PICKBRITE’ brand for steel grade nitric acid. THIS MOVE FROM COMMODITY TO SPECIALITY WILL PROPEL DFPCL IN THE YEARS TO COME INTO PREMIUM SEGMENTS AND BUILD A UNIQUE BRAND IN EACH OF ITS THREE BUSINESS LINES b) Ca p t u r i ng v a l u e - c h a i n : Backward integration into Raw Material Chain to mitigate risk and leverage cost efficiencies. The greenfield ammonia plant (500 KTPA capacity with capex of about INR 4,500 Crores) is a backward integration step to cater to the in- house captive ammonia needs of its various downstream production units (earlier imported through JNPT and transported through road tankers). It will thus help eliminate import dependency and ensure consistent availability of ammonia across the fence through a pipeline. AMMON I A B E I NG THE KE Y RAW MATERIAL FOR ALL THE DOWNSTREAM, THIS STRATEGIC MOVE WILL BRING A STRONG FOUNDATIONAL STRENGTH FOR THE YEARS’ AHEAD c) Get our size right by building upon: Our 40+ years of deep-rooted knowledge base and proven experience Strong alignment with the India Growth Story which is providing positive tailwinds to all our Business Sectors Ope r a t i ona l exce l l ence through improved plant ef f iciencies and capaci ty utilizations besides low cost debottlenecking initiatives New capacity expansions, such as Nitric AcidDahej [WNA (300KTPA) and CNA (150KTPA)] and TAN Gopalpur (376 KTPA) expansions, as well as the newly completedAmmoniaGreenfield backward expansion (500 KTPA), are supporting the group in attaining its goal. Post execution of our expansions, we will be: a. Among the Global top three in the TAN/Mining Sector b. Among As ia’ s largest in the Industrial Nitric Acids, a critical Building block chemical c. India’s largest Crop-speci f ic/ Performance Fertiliser Company SIZE WILL BRING ECONOMIES OF SCALE AND STRONG BUSINESS MUSCLE POWER FOR THE YEARS AHEAD d) Strengthen the backbone of our Systems & Processes to ensure the sustenance of best- in-class performance. What role has data and technology played in DFPCL’s ability to adapt to and thrive in the face of challenges such as supply chain disruptions and economic downturns? Dun & Bradstreet