Leading Mid Corporates 2020

Leading Mid-Corporates of India 2020 E - 20 Experts' View Please provide a brief background on the company and its operations We are a part of the Essae group of companies, started in 1965. Essae Digitronics, however, was started in 1996 to focus on high capacity electronic weighing systems such as Electronic Weigh Bridges, Truck-in- motion, and Rail-in-motion systems. With more than 300 employees and offices all over India, the company has manufacturing plants in Bangalore and Uttarakhand. According to an Independent market survey conducted in 2019, we are the largest manufacturer in India. Despite being the market leader in high capacity weighing, we have substantial leeway to grow, as the industry is highly fragmented. We are a fully integrated organization encompassing Design, Production, Sales, and After-Sales Essae Digitronics Private Limited Service, growing at a healthy pace which is ahead of the market rate. Kindly elaborate on the company’s innovation initiatives and how have these initiatives help set your company apart from the competitors/peers? We have a team of 23 engineers working on newproduct development and innovation processes. We use a business innovation process based on the Theory of Constraints. The fundamental premise of this innovation process is to get close to the customer, ascertain and validate their pain points, and develop solutions and business models to address their challenges. One such recent solution launch is the ‘Crusher Production Management System’. We spent substantial time studying the crusher industry and the challenges involved in its operations. We have developed a comprehensive solution to address these challenges faced by customers and the product has been received very well by them. We have provided similar solutions for the Rice Industry, Cotton Industry, and Construction companies, among others. What sets us apart from the competition is that we have not restricted ourselves to just weighing products but have also delivered comprehensive solutions in the domain of material accounting management. This gives us an edge because we help customers manage their materials better, thereby minimizing their losses.We, therefore, have many customers engaging with us on a long-term basis. What is the company’s growth strategy over the years for the next 3-5 years? Our growth strategy is to (a) Expand our geographical presence and increase the visibility of opportunities through both field and on-line efforts (b) Focus on innovation and develop novel solutions in the domain of material accounting management (c) Get closer to our customers and engage with them to co-create our future (d) Leverage our strengths of brand recall, reliable products, efficient service, and extensive reach thereby dominating the market that we are currently operating in. Prakash Venkatesan MD & CEO What sets us apart from the competition is that we have not restricted ourselves to just weighing products but have also delivered comprehensive solutions in the domain of material accounting management. Dun & Bradstreet