Leading Mid Corporates 2020

Leading Mid-Corporates of India 2020 E - 24 Experts' View Please provide a brief background of the company and its operations. Founded in 1967, the Merino Group has come a long way, from its humble beginnings to being one of the largest manufacturers of decorative laminates for interiors in the world. This has been made possible by a firm belief in its guiding philosophy of Economy, Excellence & Ethics. With presence in over 80 countries across five continents, the Group has diverse business interests, from interior architectural products, to IT services, to Food & Agro products. The Group has a total of 5 production units, out of which our three High Pressure Laminate production units have an aggregate annual production capacity of over 18 Million HPL sheets, making us one of the largest manufacturers of laminates in the world, with surface solution offerings across varied Merino Industries Limited designs, colours and finishes. We also supply other decorative surfaces like decorative panels, pre lam particle boards, edge banding and are the leading supplier for furniture OEMs. Across Asia, we have the distinction of being the only high-pressure laminate manufacturer to have its own mould manufacturing and maintenance facilities. We have a Fully Backward Integrated facility with our own resin manufacturing, plate polishing plant and printing facility. Our extensive network comprises of over 10,000 outlets across India, with over 75,000 carpenters engaged through our ‘Merino Humrahi’ loyalty program to raise awareness about laminate fabrication and allied surfaces. Kindly elaborate on your company’s initiatives. What kind of outcomes have these initiatives helped the company derive? Merino Industries Ltd. has always been a pioneer in the field of innovation, offering feature-rich surface solutions. We also offer a variety of Performance Laminates (Anti-Bacterial, Fire Retardant, Electrostatic Dissipative, Tuff Gloss MR+ etc.) to cater to specific consumer requirements. On the environment sustainability front, we have committed to fulfil over 60% of our energy requirements through clean energy, and we effectively restore nearly 6,53,815 KL of water every year, while aiming at zero discharge and double recharge. As part of our digital initiatives aimed at increasing user enablement, we have developed, ‘The Merino Visualizer’, offering seamless experience to our customers. What is the company’s growth strategy over the next 3-5 years? In order to reinforce our robust position in surfacing solutions, we intend to build brand equity and boost consumer connect while establishing strong loyalties with influencer partners. On the product side, we are looking forward to launch category leading innovative products. We are also enhancing our market reach and distribution both in the domestic as well as international markets. With a renewed focus, we are augmenting our position in the furniture and restroom cubicles, expanding our geographical footprint in India as well as overseas to become the preferred supplier for high quality modular furniture. We also aim to consolidate and further grow our IT services and agri-business. Prakash Lohia Managing Director Merino Industries Ltd has reached its position of being a pioneer in Surface Solutions by a firm belief in its guiding philosophy of Economy, Excellence & Ethics. Dun & Bradstreet