Leading Mid Corporates 2020

Leading Mid-Corporates of India 2020 E - 39 Experts' View Taparia Tools Limited Taparia Tools, leaders in the Hand tool segment pioneered the manufacture of Hand tools in India since 1969. Today with 70-75 % market share in the organized sector, the company has been maintaining its dominant No. 1 position in the market with the help of its strong product portfolio amid challenging macro environment. Reflecting at the origin and evolution of over 50 years, the CMD of the ` 500 Crore TTL says “Marketing a high-quality hand tool is quite a task,” & he credits the success of the company to a rich and unique culture which is a rare combination of family values and professionalism. This is represented by Respect for People, Integrity, Openness & Freedom of speech, Professionalism, Teamwork and Accountability and a strong commitment to be concerned for the wellbeing of every employee. TAPARIA TOOLS Ltd, an ISO-9001 accredited company, had entered into technical collaboration with a reputed company by the name of A. B. Bahco of Sweden in 1969. With the help of the Swedish collaborators, Taparia Tools has been constantly improving the quality of Hand Tools. The company has a well laid out fully equipped factory located at Nasik and has another expanded unit at Goa. The factory has a fully equipped Quality Assurance Department and laboratory for meticulous and continuous testing of materials up to the final finished product. The Company has equipment for checking the chemical, physical and Metallurgical quality of raw materials and finished goods. The Company’s research and development department is manned by Mechanical Engineers and Metallurgists equipped with latest CAD design facilities. From its inception, the company has laid high emphasis on the quality of its products. It has well established quality control department tomonitor the quality of the product at every stage of production starting from the quality of raw material to every stage. In fact, Taparia tools meets, and in some cases even exceeds the U.S Federal Specification of hardness and torque value besides meeting Indian, British and German standards. The company presently has large number of distributors, distributing its products all over India. Besides the sale in India ‘TAPARIA’ tools have been exported to Europe, North & South America, Middle East & Australia. The Company has received award for export excellence since 1974-75 onwards. Over the years, TTL has developed a network of over 300 distributors. It has also expanded its retail network to over 1 Lakh stores across the country. In addition, for direct marketing, the company has prepared a database of manufacturing companies that do bulk purchases of hand tools. Seeing the recent trend of quality conscious consumers opting for sophisticated but reasonably priced ‘do-it-yourself’ tools. The company has launched a variety of home tool kits for housewives and kids and utility sets for vehicles. Taparia believes that Hand Tool is an extension of a human hand. TOOLS FOR ALL TAPARIA TOOLS: INDIAS NO: 1 LEADERS IN HAND TOOLS. Case Study H N Taparia Chairman & Managing Director Dun & Bradstreet