Leading Mid-Corporates of India 2021

18 Experts' View Leading Mid-Corporates of India 2021 Describe the journey of the company since inception? What are some of the key products offered? The Journey nice, interesting, rewarding, educating, spiritual, etc. overall a great experience & we have been blessed. We started off with a product we had no knowledge of, it was by default we got into textile way back in 1982. I helped my friend organize few quilts for Macy’s, when I was living in USA. We went there and sold them300 quilts and subsequently we were approached by somebody else to buy some Rugs. We got in touch with few people in Panipat and started our journey in textiles, one thing led to another and we started manufacturing textiles - floor covering, cushions so on and so forth. The journey was always challenging as you had to learn very quickly as you went along and that has been greatest attribute required to go along in Textiles. The key takeaway was that as long as quality was good, people were happy. They would compromise on Color or Style but if quality was not right it would not suffice. Staring from that particular point, we started a little factory in Panipat and subsequently grew that manufacturing capacity. Thereafter when customer started to ask for automated type of products during 1995-1997, we added Faze Three Limited Ajay Anand Chairman & Managing Director another location closer to Bombay, my residence in Silvassa for next phase of manufacturing here where now we have 4 units. The Journey has been rewarding for what we have embarked on. Our key strength became bathmats and floor covering. We then added on to automotive textiles in 1998 and other Home furnishing products, Top of the bed, Cushions etc. Off late our biggest venture as of now is building new additional unit where we are going to make top of the bed products in large scale for customers. We are a one stop manufacturer for almost all Home furnishing products other than terry towels and sheets, from our 7 different factory locations as we are able to more or less suffice Home / interior products anybody is looking for and we can grow these products. Now we also have digital printing in a big way, and we have also added Computer operated tufting machines, which can make any kind of patterns that we can do on fabrics and rugs. What challenges did your company face during the pandemic? What modernization techniques did your company embrace to steer through the crisis? The COVID-19 pandemic has posed significant challenges for supply chains globally. Multiple national lockdowns continue to slow or even temporarily stop the flow of raw materials and finished goods. Faze Three Limited derived various strategies to become more resilient, collaborative, and networked with customers, suppliers, and other stakeholders. Being part of industry for more than 3 decades and relationship with suppliers and customers were key for managing supply chain disruption. The Company has modelled its processes in such a way that it balances the use of technology with manpower so that it results in optimum utilization of the available resources. Company has transformed working on remote environment more quickly than thought possible before the crisis due to its approach over the years to engage with its work force for technology driven solutions. What has been the success mantra of your company? Our success comes from a quality of our products and a competitive prices that we offer. Being one stop vendor as mentioned above. We are professionally run Company therefore for us to embark on a new product / new expansion becomes easy as we can add factory space given the existing bandwidth and technical knowhow in the Group. Most importantly long term association with our top Customers and track record of reliable and quality deliveries over the years have made us a preferred vendor partner. Overall Customer satisfaction is principal focus for us. Dun & Bradstreet

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