Leading SMEs of India 2020

E - 5 Leading SMEs of India 2020 Experts' View and workloads to the cloud, customers have the flexibility of selecting a cloud data center location that is closest to their primary target of users Does adoption of cloud help organizations innovate? Cloud acts as a catalyst for innovation. It helps organizations experiment often and fail without risk. Moving to the cloud allows the organizations to innovate faster because they can focus their highly valuable resources on core business processes and applications that differentiate their business and transforms customer experiences, instead of the undifferentiated heavy lifting of managing infrastructure and data centers. Given the low upfront cost and a broad and deep catalogue of ready-to-use services at their disposal, customers can experiment often and fail without the risk of incurring high costs or resources or time. What do you think are the catalysts for SMBs’ digital transformation as they embark on their journey towards Digital SMB? Several emerging trends like smartphone and internet penetration, digitization of payments, explosion of e-commerce, prevalence of small and medium business (SMB) first Software-as-a-Service (SaaS) applications, and onset of modern technology offerings like artificial intelligence (AI) and machine learning are acting as catalysts for digital transformation for SMBs. Omni-channel mobile first solutions like payment wallets, mobile POS (mPOS) systems, digital ledgers, and communication platforms are helping SMBs in their early stages of business lifecycle to scale faster As SMBs grow, they turn towards digital solutions that increase their discoverability and enable them scale their business through website, online listings, and social media The advent of e-commerce revolution means retailers and vendors across product categories, across the cities and towns of India, could run successful businesses by using online tools to reach a wider audience and scale across geographies As the SMBs expand further and look for improving their productivity, efficiency, governance and compliance, a host of SMB first horizontal solutions are making it easier for them, across accounting, taxation, HR, customer engagement, logistics and inventory management, process automation, and storage. Better processes, productivity, and customer engagement means more efficiency, lower costs, and happy customers, leading to increased bottom lines and top lines Modern and sophisticated technology offerings like artificial intelligence, machine learning, and Internet of Things (IoT) help SMBs gain a significant competitive edge and improve their end customer experience Are there any special initiatives you are driving for Indian customers, esp. SMBs? India is one of our fastest growing market, but we’re still at the dawn of Day 1 in terms of addressing the market opportunity that exists. We are leading in India with a clear purpose – “Empowering builders and businesses to build a better India”. Indian customers across virtually every industry and of every size are increasingly leveraging AWS. As organizations in India embrace cloud, they want to leverage their cloud investments for increased agility, thus achieving revenue growth by scaling and innovating faster than ever before. They have leveraged AWS to build new business models, launch innovative products and services, and create new sales and customer engagement models. They are clear that the value of cloud goes beyond cost savings. But, as I mentioned, we are just starting and our commitment to Indian businesses and SMBs is much bigger. During Amazon Smbhav in January 2020, a first-of-its-kind large scale SMB summit with 3600+ SMBs attending, our Founder and CEO Jeff Bezos pledged to incrementally invest $1Bn towards “Digitizing 10Mn Indian SMBs by 2025”. We are proud to be part of this commitment by becoming the direct or indirect platform of choice for SMBs as they embark on their digital transformation journey. As part of our digitization initiative, we recently launched “AWS SMB Digital Suite” as an experiment. The AWS SMB Digital Suite is a set of easy- to-use readymade software powered by AWS, available at attractive price points through the familiar Amazon. in Marketplace. AWS SMB Digital Suite is designed to automate SMBs’ day-to-day business needs like customer support, chat, and lead management, payroll and HR, and payments and credits and comes with consolidated invoicing, auto- renewal, and evergreen, one-touch support. We have partnered with our technology partners Freshworks, greytHR, and Razorpay to bring SMBs the first version of Digital Suite and we are working with more partners to add products like GST and business compliance, email, website builder, meetings, ledger, accounting, and analytics. Dun & Bradstreet