Leading SMEs of India 2020

Experts' View Leading SMEs of India 2020 E - 14 Please provide a brief background of the company and its operations. Artificial Reality is one of the India's leading CGI, Mixed, Virtual & Augmented Reality company. We believe in using the power of Experience design, Technology & CGI to create magic. We started way back in 2000 and since then have constantly evolved in our approach and work. Our focus has always been innovation and to stay ahead of the curve. Over the years we have managed to become the trendsetters and have set new benchmarks for this industry. We also offer ‘end-to-end’ Digital Creative solutions comprising of online campaigns, web design, Artificial Reality Web/Application development, TV commercials & Mobile applications. Have rendered top-notch graphic and animation services to leading auto majors, both in India and abroad. To further broaden this gamut, Artificial Reality also designs astounding technology-enabled car configurator, augmented & virtual reality experiences to get the user closer (almost) to reality! The company boasts of having worked with possibly all the automotive companies in India, directly or otherwise. Our experience, thorough understanding about the segment, and focused approach has, over the years, helped the clients believe in our capability. Creating beautiful, believable, and emotionally engaging visual content is the reason we exist, whether it is for motion or stills and whether it is for print, online, mobile, out of home or broadcast. What has been the success mantra of your company? We are the pioneers in India for Automotive CGi with a niche pool talent groomed inhouse. Our clients believe in us as we understand the DNA of the industry and provide customized solutions to every demand. The success mantra of our business is keeping the fixed cost low and generating high quality output. We do that by need based scaling of our resources and state of the art hardware/technology. Being a proprietor and a visionary, we have been leading the company towards ongoing profitability with quick decisions and need based corrective measures. What is the company’s growth strategy over the next 3-5 years? With the change in market scenario and social distancing, methods of reaching out to the consumers is also changing. We are betting high on creating configurable & visually appealing marketing content which can give the end users an immersive experience without stepping out of the comfort of their homes. Deepak Khanna Founder Creating beautiful, believable, and emotionally engaging visual content is the reason we exist, whether it is for motion or stills and whether it is for print, online, mobile, out of home or broadcast. Dun & Bradstreet