Leading SMEs of India 2020

Experts' View Leading SMEs of India 2020 E - 16 Please provide a brief background of the company and its operations. RAVEL ELECTRONICS PVT. LTD. (REPL) was established in 2003 with a vision of serving the fire detection industry which was at that point in time craving for an intelligent and trouble-free sophisticated microprocessor-based Fire Alarm Panel from a dependable manufacturer. RAVEL ELECTRONICS PVT. LTD. is still the first and only Indian manufacturer and the second in Asia to obtain UL Certification for Fire Alarm Panels. The company has a manufacturing capacity of over 60,000 panels and 5,00,000 detectors per annum which covers microprocessor based addressable, conventional, gas release as well as repeater fire alarm panels - along with devices and accessories. Currently we have more than 1,00,000 customers, 1000+ clients and 100+ distributors around the globe that includes and not limited to industries, power plants, railways, shopping malls, airports, and skyscrapers. We provide 250+ tailor made products based on Ravel Electronics Private Limited the needs of the various clients and industries. Asafamilyownedbusiness, thesecond generation of entrepreneurs are involved in the company contributing to the growth domestically and internationally creating a portfolio of users and market segments Kindly take us through your journey and your motivation behind starting the company. Founded in 1986, Ravel group of companies includes Ravel Electronics (Fire Alarm Systems and devices), Ravel Movement Control (Entrance and Security Automation), Ravel Hiteks (FluidHandling),RavelAmericas & Ravel UK (Foreign Subsidiaries of REPL) and Sunlux Technovations (Defence and Aerospace). We provide safety and security solutions to all sectors around the globe. We are an empowering organization with crucial insights and enabling decision makers to anticipate, respond and act for their Safety and Security solutions. Kindly elaborate on your company’s innovation initiatives. What kind of outcomes have these initiatives helped the company derive? RAVEL’s quest for offering the world the most advanced fire detection system continues and from time to time RAVEL has been launching innovative and strategic products in the market keeping pace with global developments. The products’ listing with International bodies like UL, LPCB etc. stands testimony to the Company’s capability and reliability of the products. Considering the market potential, RAVEL took several strategic steps and implemented Expansion plan on a war-foot basis. Commencing with a. Territory extension by Internationalization and Diversification - (Domestic and International) i. Offices at Delhi, Kolkata. Covering all the metropolitan cities, a calculated market strategy adopted for territory expansion. ii. Studying the market trends and pattern, penetration into Tier 2 and Tier 3 cities in India. iii. Presence of Ravel Brand in over 50 countries by 2020. iv. Expansion into North and South American Markets by establishing an office at Miami, USA. b. Infrastructure Spread and Manpower Enhancement (Integration and Concentration on key departments) i. State-of-the-art Manufacturing facility at Mahindra World City with fully automated SMT line. ii. Research and Development being re-vamped. New test equipment and World Class manpower now at Ravel. Ravel’s exceptional coremanagement, sales and factory team’s contribution and administration will make the sustenance which in turn causally relates to the future expansion and growth of Ravel. Quality over Quantity – Market differentiator. Ashwin Balaji Rajasekaran Joint Managing Director RAVEL’s quest for offering the world the most advanced fire detection system continues and from time to time RAVEL has been launching innovative and strategic products in the market. Dun & Bradstreet