Leading SMEs of India 2021

44 Experts' View Leading SMEs of India 2021 How would you describe the journey of your company since its inception? What are some of the key products / services offered by the company? Riverbed has been the pioneer in the WAN optimization technology space since its inception and has been the acknowledged leader ever since, catering to a large market share of customers both in India and globally. We have evolved as a great technology provider in that space by organically adding newer complimentary solutions which use the same underlying next gen hardware to provide products both in the SD-WAN space as well as in the Network Visibility and Performance management space which sums up our product portfolio. We have been operating in India for close to two decades and count some of the largest corporate groups across all major verticals as our customers. We are very uniquely positioned in the market with our digital-first and hybrid design with Cloud, SaaS and legacy technologies working together and employees collaborating and engaging with customers anywhere, anytime on any device. Riverbed Technology Alex George Country Manager – India & SAARC Our product portfolio caters to the end-to-end digital journey for any large enterprise which is looking at solving their network performance issues by getting actionable insights at every stage and using it proactively to improve the performance of not just the networks but also the applications which use that underlying infrastructure. To help customers in India maximize this transition, we’re hyper-focused on bringing unique value in two critical areas: Network Performance and Acceleration, and End-to-End Application aware Network Visibility (AaNPM) along with End User Experience Management (EUEM). What are some of the innovative initiatives taken by your company in recent years? How have those initiatives helped your organization? As I mentioned earlier, our products connect the 2 ends of the spectrum, i.e., the hybrid platforms of cloud, SaaS and legacy ecosystems with the customers and employees working from office LAN/ Wi-fi, or from home broadbands or their mobile devices. Our market-leading acceleration technology solutions enabled our own workforce to quickly adapt to Work from Anywhere model and we extended those initiatives to our customer ecosystem by quickly innovating the products to work with their cloud security solutions and helped in transitioning their workforce to be productive in the shortest possible time through their Business Continuity journey. We further extended our innovations to enable organizations to visualize, optimize, remediate, and accelerate the performance of any network for any application, while supporting business objectives to mitigate cyber security risk and enhance the digital experience for all end-users. Our innovations in the unified visibility and monitoring space have the unique ability to add ML and AI capabilities to learn and identify problems now proactively. What are some of the key factors that differentiates your company from its peers? What are the factors that give you an edge over your peers? Our ability to quickly adapt to the ever- changing customer ecosystems from traditional platforms to cloud platforms like Azure, AWS or SaaS platforms like O365, Salesforce etc. and provide the same end user experience in the work from anywhere environment businesses are currently operating under. And the ability to monitor all these different environments to ensure seamless Dun & Bradstreet