Leading SMEs of India 2021

51 Experts' View Leading SMEs of India 2021 How would you describe the journey of your company since its inception? What are some of the key products / services offered by the company? Imperative Business Ventures Private Limited (https://theimperative.in/) is established by a dynamic team of Women Entrepreneurs with a vision to contribute towards women empowerment, technology enablement and create equal employment opportunities in BPO and ITES. Since its inception in 2011, Imperative’s business lifecycle has experienced extensive growth and development in the domain of BPM, BPR, & BPA using next gen technology like AI, ML and Big Data Analytics. We have created and deployed innovative Business Transformation Solutions and Digital BPM services for Customer Onboarding, Data Aggregation and Data Analytics. Imperative’s foundation is built on its key products, which are ImperaCore, ImperaStack and Diversified CX Platforms. ImperaCore provides fintech solutions for Banking, NBFC, BFSI and other financial sectors. ImperaStack provides IT solutions Imperative Business Ventures Private Limited Manjusha Sachin Paithankar Chairman & Managing Director for OTT, e-learning, video conferencing, and e-commerce industries whereas the Diversified CX Platforms provide Business Process Automation solutions for Telecom, Insurance, Healthcare, Logistics, Retail, Government, and Food & Beverages industry. What are some of the key factors that differentiates your company from its peers? What are the factors that give you an edge over your peers? Key factors that differentiate us from our peers are that we have an in-house dedicated team of fintech and IT experts that connects businesses with next gen technology, ease operations and increase productivity. Our AI based automation solutions aid us in executing andmanaging huge volumes of tasks to maintain the TAT of the process with 100% quality, without any 3rd party API dependencies. We have developed around 21+ AI enabled products complimented with AI, ML, and RPA technology that give us an edge over our peers. The expertise that Imperative has gained while serving multiple clients has only added to its knowledge pool, and developed trustworthy relation with leading banks and NBFC’s. Imperative’s calculated smart pricing strategy is based on an extensive research on our peers’ monetary tiers and what features they differentiate on, to capture the market. Imperative’s effective and flexible pricing model has boosted our clients’ businesses and has given Imperative the leverage over our competitors to emphasize more on innovating automation-based solutions for business transformation. What are some of the key milestones of the company in recent years? Imperative commenced with a team of 10 FTEs, which scaled up to 400+ team members and associates and are further planning to expand up to 1000+ team members of which more than 50% of members are women. Imperative expanded its wings in PAN India in 10 locations by notching up significant deals with top-notch NBFCs, BFSI, Banking, and more industries. We are serving prestigious customers in 5 International locations, with plans to open our own operations in Canada and Singapore. Today, our digital platforms, applications and solution stacks, are being used worldwide and are in great demand in the fintech industry. Our attained milestones encourage businesses to kickstart their Digital Transformation journey and drive enterprise productivity by enhancing core financial structure with our seamless integrated fintech framework. Dun & Bradstreet