Unleashing Power of Data

14 | Unleashing Power of Data THE EVOLUTION OF BIG DATA D ata i s the mos t v i ta l informationyoucangather to assist organizational strategy and decision-making. Since the beginning of the 21st century, the speed and volume with which data is generated has changed beyond measures of human comprehension. According to IBM, 90% of data generated by devices such as smartphones, tablets, connected vehicles and appliances is never analyzed or acted upon. Big data has become the core of technological evolution. The term ‘Big Data’ is mostly used in reference to data that is too large or complex for traditional databases, tools, and applications to handle. With the introduction of disruptive technologies such as cloud computing, machine learning, and artificial intelligence, big data has become a pivotal area of research and application for businesses today. Big data has revolutionized the modern business environment in recent years, however, techniques that are used today have been developed centuries ago. Big Data THE HISTORY OF BIG DATA Dun & Bradstreet