India’s Leading BFSI and FinTech Companies 2023

India’s Leading BFSI and FinTech Companies 2023 | 45 [ EXPERT’S VIEW ] HOWWOULD YOU DESCRIBE THE JOURNEY OF YOUR COMPANY SINCE ITS INCEPTION? Founded in2010, webeganoperations in Lucknow, Uttar Pradesh. Our customer-centric approach has helped us build a loan book with an AUM of over INR 16,500 crore. Today, Aadhar has more than 420 branches across 20 states, and UTs help us reach more than 90% of the country’s population and make homeownership accessible to everyone. We pride ourselves on the empathy, trust, and transparency-led customer service we provide and see it as our key competitive advantage. Aadhar Housing Finance Limited Rishi Anand Managing Director & CEO Our customers include a wide range of home buyers across different strata of society, from government employees, to shop keepers, auto drivers to factory workers; Aadhar helps support the home owning dreams of those who are the real pillars of the nation. Today we serve over 2.2 Lakh customers across India. WHAT IS YOUR OUTLOOK ON THE BFSI SECTOR? Fintech and digital platforms will completely take over tradi t ional banking and lending avenues in the near future. With the increase in players and the potential of themarket, backed by favourable growth policies, innovation and trust will be the keys to thrive in this sector. Higher incomes, education, and the development of smaller towns and cities will see a shift in consumption patterns, and also with wealth being distributed more evenly across regions. This will allow for the BFSI sector to create both inclusion and a stronger reach across markets. Dun & Bradstreet