India’s Leading BFSI and FinTech Companies 2023

India’s Leading BFSI and FinTech Companies 2023 | 49 [ EXPERT’S VIEW ] HOW IS TECHNOLOGY SHAPING AND RE-DEFINING THE INDIAN SECURITIES MARKET? Technology is an important component that fuels the business ecosystem. NSDL has been a pioneer in use of technology in securities market. NSDL coined the word “Demat” way back in 1996, which is now a household term. Technology has been the enabler of systemic financial revolution as evident in the challenging times of pandemic. There are lots of key technology driven themes that are at play to support market intermediaries and investors in ease of doing business. We recently witnessed a historic moment in the Indian Securities Market. India successfully completed T+1 settlement cycle on Monday, January 30, 2023, which will make the pay-in and pay-outs faster & benefit the investor community. This is possible because of technology & various integrations implemented by our market part icipants and most important the adoption of the technology by our investors. CAN YOU HIGHLIGHT SOME OF THE LANDMARK ACHIEVEMENTS THAT YOU HAVE INTRODUCED THAT MADE DIFFERENCE TO THE INVESTORS? We have been continuously innovating and launching new products and services for investors which has National Securities Depository Limited Padmaja Chunduru Managing Director & CEO enhanced the value proposition to them, to name a few: • Investor Service Portal: An online portal where clients can submit request for nominat ion, add/ modify KYC attributes- emai l , income range etc, along with facility to eSign the records for more protection. • NSDL - CAS : I t p r e s en t s an aggregated view of assets held in demat form across multiple accounts and mutual fund folios held across various AMCs, for an investor. • For Issuers/Companies: NSDL’s digital onboarding platform for unl i sted companies al lowed companies to easily get admitted in the depository. NSDL’s Online Commercial Paper Systemenabled companies to issue commercial paper using end-to-end digital workflows. • NSDL Digital solutions for investors viz: o Digital LAS facilitates clients to pledge thei r secur i t ies quickly for availing loan against securities. o eVoting o NSDL Speede Mobile App - to view holdings and transactions. o SPEED-e enables submission of instructions. WHAT IS THE CONTRIBUTION OF NSDL IN SPREADING FINANCIAL LITERACY IN INDIA? NSDL is committed to the cause of financial literacy. This financial year, we have reached across length and breadth of India conducting 800 programs (online & offline) impacting over 55000 investors including 27 in J&K and 37 in north east. These programs were also conducted in different regional languages. The key segments that were focused were Indian Army, BSF, Railway officials, Senior Citizens, North East region and women investors. For Indian Army personnel, we reached at 5600 feet above sea level in Anantnag,J&K. We focus on educating tech savvy millennials by reaching out to them virtually. NSDL launched its flagship program called ‘Market Ka Eklavya’ which is an online program for college students educating them on financial management. The Hon’ble Union FinanceMinister launched this initiative at the Silver Jubilee celebration of NSDL on 7th May, 2022. So far we have conducted 210+ sessions for over 13000 students covering all States of India. I amglad to state that more than 50% participants were female. Online programs make it possible to reach the Tier 2/3 cities across India. We are working towards making best use of social media platforms to reach out to investors at large for creating awareness. Dun & Bradstreet