Agenda

Time

Details

  • Understanding Modern Marketing: The Digital Evolution & Revolution
  • The Power of a Modern Marketing Reset
  • Innovative Strategies for Modern Marketing Success
  • Mastering the Important Pillars of Modern Marketing
  • Obstacles in achieving Full-Potential Modern Marketing
  • How is AI Disrupting the Modern Marketing Playbook?
  • CMO Club’s new roadmap of the uncertain future

Moderator: Mr. Vipul Oberoi, Director - Marketing, CSR and Learning Solutions Dun & Bradstreet India

Panelist:

  • Mr. Abraham Alapatt, President & Group Head – Marketing, Thomas Cook India Limited
  • Mr. Yogesh Nambiar, Country Marketing Director, Harmon India
  • Mr. Rathin Lahiri, Head Marketing & CSR, SBI General Insurance

  • Analyzing Intelligence of AI in trends of marketing
  • Designing an intelligent strategic framework for AI in marketing
  • Ways Intelligent Marketers Use Artificial Intelligence
  • Benefits and challenges of Leveraging Digital Marketing AI Tech
  • Marketing AI: The Future of Intelligent and Smart Marketing
  • Social Impact of AI in Marketing
  • Will marketers be replaced by AI?

Moderator: Mr. Harish Sarma, Vice President and Head - Marketing & Product, Pluxee

Panelist:

  • Ms. Sukanya Dasgupta, Head of Marketing & Communications (India), Colliers
  • Ms. Priyanka Shah, Head of Digital Marketing, Bajaj Auto
  • Mr. Kunal Aman, Head of Marketing & Communications | AI, ML, Analytics, Data Management, SAS
  • Mr. Shashi Udyavar, Head - CPG/FMCGs, Meta India

  • Role of AI in Marketing: A Complement to Human Creativity, Innovation and Efficiency
  • AI Creativity: A Game Changing Partner for Marketing
  • Symbiosis of AI and Human Creativity in Marketing
  • Is AI the start of the truly creative human?
  • Why AI is/isn't a threat to human creativity in marketing?
  • Limitation of human creativity in the marketing AI world
  • Future of Marketing Innovation with Artificial Intelligence

Moderator: Mr. Shrenik Gandhi, Co-founder and CEO, White River Media.

Panelist:

  • Ms. Anuja Trivedi, Chief Marketing Officer, Shemaroo Entertainment Ltd.
  • Mr. Nilesh Malani, Chief Marketing Officer, Polycab India
  • Mr. Vineet Rajan, Marketing Lead - Customer Experience, SAP

  • Use of AI in the present marketing scenario
  • Top AI use cases in marketing to elevate your 2024 strategy
  • Smart Marketing Use Cases For AI
  • AI in Action: Exploring Keyways Marketers are Harnessing AI
  • Benefits of Generative AI in Marketing Use Cases
  • Ethical best practices for using AI in marketing

Moderator: Mr. Dinesh Menon, Global Chief Strategy & Business Officer, Resulticks

Panelist:

  • Mr. Amit Sethiya, Head – Marketing, Syska
  • Mr. Monil Hathi, Chief Marketing Officer, Befree - Finance and Accounting Business Process Outsourcing
  • Ms. Harita Desai Jain, Chief Marketing Officer, Mswipe Technologies
  • Mr. Pravin Mohare, Chief Marketing Office, Think360
  • Mr. Sudeep Chawla, Vice President – Marketing, Pidilite Industries Ltd.

  • What Do We Do About the Biases in AI?
  • Prompt Engineering: Strategies for Optimizing AI-Language Models
  • Navigating the Ethical Landscape of Generative AI Prompt Engineering
  • Why Prompt Engineering is the Key to Mastering AI
  • Role of Prompt Engineering in Enhancing AI Performance and Safety
  • Best practices of prompt engineering to produce better output

Moderator: Mr. Kaushal Thakkar, Founder & Managing Director, Infidigit

Speaker:

  • Mr. Sanjeev Chaube, EVP & Head (India) – AI, Big Data & Advanced Analytics, Vodafone Idea
  • Mr. Saugata Bagchi, Global Head – Digital, Experiential & Content Marketing, Tata Communications
  • Mr. Kasam Shaikh, Lead Cloud Architect, Capgemini

Speakers

Vipul Oberoi
Director of Marketing
CSR & Learning Solutions
Dun & Bradstreet India

Abraham Alapatt
President & Group Head – Marketing
Thomas Cook India Limited

Yogesh Nambiar
Country Marketing Director
Harman India

Rathin Lahiri
Head Marketing & CSR
SBI General Insurance

Shubhranshu Singh
Chief Marketing Officer
Tata Motors
CV Business

Vivek Bhargava
Co-Founder
ProfitWheel

Sax Krishna
Chief Executive Officer
NuRe Bharat Network

Harish Sarma
Marketing & Product Director
Pluxee, India
a Sodexo Enterprise

Sukanya Dasgupta
Head of Marketing & Communications (India)
Colliers

Priyanka Shah
Head of Digital Marketing
Bajaj Auto

Kunal Aman
Head of Marketing & Communications
AI, ML, Analytics
Data Management
SAS

Shashi Udyavar
Head - CPG/FMCGs
Meta India

Shrenik Gandhi
Co-founder and CEO
White River Media

Anuja Trivedi
CMO
Shemaroo Entertainment Ltd

Nilesh Malani
Chief Marketing Officer
Polycab India

Vineet Rajan
Head of Marketing - SAP CX
SAP Indian Subcontinent

Dinesh Menon
Global Chief Strategy & Business Officer
Resulticks

Amit Sethiya
Head – Marketing
Syska

Monil Hathi
Chief Marketing Officer
Befree - Finance and Accounting Business Process Outsourcing

Harita-Desai-Jani
Chief Marketing Officer
Mswipe Technologies

Pravin Mohare
Chief Marketing Office
Think360

SudeepChawla
Vice President – Marketing
Pidilite Industries Ltd

Sukesh Nayak
Chief Creative Officer
Ogilvy

Deepali Naair
Group Chief Marketing Officer
CK Birla Group

Kaushal Thakkar
Founder & Managing Director
Infidigit

Sanjeev Chaube
EVP & Head (India) – AI
Big Data & Advanced Analytics
Vodafone Idea

Kasam Shaikh
Senior Architect
Capgemini & Microsoft MVP AI

Anandita Pongurlekar
National Sales Head
Dun & Bradstreet India

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