Marketing Mavericks

Who are Marketing Mavericks ?

Dun & Bradstreet proudly presents an unparalleled gathering of the marketing industry's most brilliant minds. Our Marketing Mavericks are the visionary trailblazers who consistently push the envelope, setting new benchmarks in marketing excellence. These exceptional leaders are known for their highly innovative, creative, and analytical prowess in marketing. They are also known for their ability to think outside the box, embrace risks, and create highly effective and creative marketing campaigns that drive both marketing and strategic business goals.

Our Marketing Mavericks are seasoned experts, each with a minimum of 2 years of experience as a Chief Marketing Officer (CMO) and associated with organizations having a turnover of INR 50 crore and above.

About the Summit – Marketing Mavericks Summit 2024

Marketing Mavericks are redefining the future of marketing, driving unparalleled innovation and explosive growth in today’s rapidly evolving world.

In recognition of their significant contributions to the marketing functions, Dun & Bradstreet is pleased to organize the second edition of its flagship conference ‘Marketing Mavericks Summit 2024’ with the theme ‘Rethinking Full-Funnel Marketing in the Age of AI’ on September 27, 2024 at Hotel Taj Santacruz, Mumbai.

About the Summit – Marketing Mavericks Summit 2024

Marketing Mavericks are redefining the future of marketing, driving unparalleled innovation and explosive growth in today’s rapidly evolving world.

Key Highlights of the Summit

Thought-provoking panel discussion, keynote sessions and deliberations with senior marketing leaders and professionals

Network with industry leaders to explore advanced marketing strategies and accelerate your business growth to new heights

Highlight Your Achievements with a Case Study

Launch of the premier coffee table book "Marketing Mavericks 2024"

Felicitation of Dun & Bradstreet Marketing Mavericks 2024

Discover the latest trends, groundbreaking innovations, and key drivers shaping the marketing landscape at the event. Engage with fellow experts, gain valuable insights, and forge powerful connections to stay at the forefront of the industry.

This is your opportunity to learn, network, and elevate your marketing game. Join us to gain insights and inspiration from these marketing maestros who consistently deliver exceptional results and set new standards in the world of marketing.

Rethinking Full-Funnel Marketing in the Age of AI

Innovative technologies empower marketers to gather and analyze vast data, enabling personalized and efficient customer engagement.
Embrace the future with AI-driven marketing funnels, transforming customer interactions at every stage.
From targeted advertising and influencer marketing to predictive lead scoring and dynamic content personalization, AI enhances targeting, boosts conversion rates, and drives business growth.
Discover how AI can elevate your marketing strategies, ensuring increased revenue and enhanced customer satisfaction.

Partnership Opportunities at the Summit

Speak and share your expert thoughts on the central theme of the summit
Boost brand exposure with prominent logo placement and extensive media coverage at events, perfect for showcasing innovative solutions to attendees
Unveil your innovative products and solutions to captivate minds and forge powerful connections between customers and vendors
Engage with marketing leaders & partners from the industry, experts and customers via panel discussions, keynotes, and interactive sessions

Partnership Opportunities at the Summit

Speak and share your expert thoughts on the central theme of the summit
Boost brand exposure with prominent logo placement and extensive media coverage at events, perfect for showcasing innovative solutions to attendees
Unveil your innovative products and solutions to captivate minds and forge powerful connections between customers and vendors
Engage with marketing leaders & partners from the industry, experts and customers via panel discussions, keynotes, and interactive sessions

Who Should Attend?

Coffee Table Book: Marketing Mavericks 2024

Another key highlight of the summit is the launch of our premier coffee table book, Marketing Mavericks 2024.
The captivating book vividly showcases the:
- Pivotal role and significance of top marketing innovators
- Featuring in-depth profiles, compelling case studies, and exclusive interviews with industry legends and leading marketing experts
- Offers a unique insight into the minds and strategies of those shaping the future of marketing

Felicitation of Marketing Mavericks 2024

Eligibility criteria:
- Must have had at least 10 years of experience in the Marketing Field
- Must have at least 2 years of experience as CMO or Equivalent Senior Marketing Leader in the Marketing and Communication Department as on 31st March 2024
- The company where the nominee is currently employed must have a turnover of greater than INR 50 crore as per the latest standalone financial statements

Nominate now

Our Speakers

Anand K Sundaram
Head Retail Analytics
IDFC FIRST Bank

Gurvinderjit Samra
Vice President & Global Head – Marketing
Tata Communications Limited

Manisha Kapoor
Chief Executive Officer & Secretary-General
The Advertising Standards Council of India

Shubranshu Singh
Chief Marketing Officer
Tata Motors Limited

Prady Kumaar
Co-Founder & CEO
NP Digital India

Vipul Oberoi
Director of Marketing CSR & Learning Solutions
Dun & Bradstreet India

Agenda

Time

Session

09.00 – 10.00 am Registration

10.00 – 10.15 am Welcome Address by Mr. Vipul Oberoi, Director – Marketing, Dun & Bradstreet India: Navigating the Shifting Tides of Full Funnel Marketing

#TOFU: Awareness

10.15 – 11.00 am Panel discussion: Use of AI in Advertising: Exploring New Frontiers

Points of discussion:

Revolutionizing brand communication with innovative applications of AI
Legal and ethical challenges with use of deepfakes, celebrity endorsements, and copyright issues
The Delicate Balance - Personalization, Manipulation, and AI Bias
Is AI taking away our creative edge?
The impact on agency remuneration

11.00 – 11.20 am Keynote session: Building a Funnel Through Intelligent Prospecting, Analytics, Thought-Leadership IPs, and Creation of Insights by Dun & Bradstreet India

#MOFU: Consideration

11.20 – 11.40 pm Keynote Session: Personalized Marketing: A New Era of Customer Engagement

Points of discussion:

How AI-powered personalization is transforming CX
Strategies and best practices for driving personalization
Ethics or blurring line between personalization and privacy

Are we finally able to create the "segment of 1"?

11.40 – 12.25 pm Panel Discussion: Optimizing Content and Communication with Intelligent Technology

Points of discussion:

Next-Gen content personalization with Gen AI
Top trends in conversational marketing
Retargeting strategies to re-engage the audience

12.25 pm – 12.40 pm Networking Break

#BOFU: Conversion

12.40 – 1.00 pm Keynote session: Closing the Loop: Measuring Conversion Impact

Approaches for conversion rate optimization (CRO) with data-driven insights
Top applications of predictive analytics for turning prospects into customers
Examples of AI-powered marketing automation to encourage action Techniques for streamlined checkout process

01.00 – 1.20 pm Keynote Session: Future-Proofing Marketing Strategies from Top to Bottom

Points of discussion:

Importance of striking the right balance between human touchpoints and AI
How Gen AI is changing the MarTech stack

Ethical considerations in AI-driven full-funnel marketing

01.20 – 1.50 pm Felicitation of "Marketing Mavericks"

01.50 pm onwards Networking Lunch

Get in Touch

Dun & Bradstreet Information Services India Pvt. Ltd.

Godrej BKC 7th Floor. Plot No. C-68, Avenue 3, G Block BKC

Bandra Kurla Complex, Bandra East, Mumbai - 400 072, Maharashtra

+91 - 22 – 49416666