Almost two centuries of helping clients grow and thrive
In 1841, Lewis Tappan started a groundbreaking business in New York City to give American merchants reliable credit information. The Mercantile Agency was among the first to focus solely on providing valuable business insights.
By 1849, Tappan handed the Agency over to Benjamin Douglass, who took advantage of new transportation and communication advances to grow the network, bringing in more customers and better data. Douglass also pioneered the role of the credit reporter, a position that trained future U.S. Presidents like Abraham Lincoln and Ulysses S. Grant in solid business practices.
Around the same time, the John M. Bradstreet Company was founded in Cincinnati and introduced commercial credit ratings, sparking intense competition with Douglass' Agency.
In 1859, Douglass passed the Agency to his brother-in-law, Robert Graham Dun, who rebranded it as R.G. Dun & Company. Dun expanded the Agency further, both nationally and internationally, continuing Tappan's legacy well into the next century.
As the 1930s began, the rivalry and economic downturn hit both R.G. Dun and The Bradstreet Companies hard. In 1933, the two competitors merged to create Dun & Bradstreet, thanks to Dun's CEO, Arthur Whiteside. Using his diplomatic expertise, Whiteside successfully unified the rivals and shifted the focus from selling "products" to offering superior "service." His leadership helped guide Dun & Bradstreet through the Depression and into the Information Age.
The post-war surge in computing and communications technology was a game-changer for Dun & Bradstreet. We transformed from a credit report provider into a leader in commercial data and insights, expanding our reach to more customers worldwide.
In 1963, we launched the D-U-N-S® Number, which streamlined business identification and became a global standard. As technology evolved, so did our data collection and analysis.
Since the new century began, Dun & Bradstreet has continuously evolved to provide greater value to our customers. We expanded our focus from credit to broader areas like Finance, Marketing, Sales, Procurement, and Compliance.
We introduced the Dun & Bradstreet Data Cloud and Live Business Identity, significantly expanding our global coverage and data capabilities. Today, our Data Cloud houses hundreds of millions of records, covering most of the world’s GDP, offering insights into company risks and opportunities through advanced analytics and customizable scores.
Now, let's turn to what happened in India in the meantime…