How will Technology Impact the FMCG Sector in 2024?
19-Sep-24
Dun & Bradstreet, the leading global provider of B2B data, insights and AI-driven platforms, helps organizations around the world grow and thrive. Dun & Bradstreet’s Data Cloud, which comprises of 455M+ records, fuels solutions and delivers insights that empower customers to grow revenue, increase margins, build stronger relationships, and help stay compliant – even in changing times.
The manufacturing sector in India holds immense promise for economic growth and innovation. However, it grapples with various challenges that hinder its progress. Outdated technology, inconsistent quality standards, and regulatory complexities are obstacles for manufacturers. Furthermore, the impact of global market fluctuations and supply chain vulnerabilities adds another layer of difficulty. Addressing these challenges is vital for enhancing the sector’s competitiveness and driving sustainable development in the future.
The current state of Indian manufacturing industries reflects a blend of promise and challenges. Contributing approximately 15-16% to the country’s GDP, the sector has shown resilience amid fluctuating industrial output. Recent data from June 2024 indicates an annual growth of 4.2% in the Index of Industrial Production (IIP), signalling a positive trend. The government’s Production Linked Incentive (PLI) scheme boosts domestic manufacturing and attracts foreign investment. However, the industry must address ongoing hurdles, including outdated infrastructure and skill gaps, to sustain this growth trajectory and enhance competitiveness on a global scale.
The perception of manufacturing jobs in India remains a significant barrier to attracting talent. Many view these roles as low-status and less desirable compared to jobs in IT and services. This perception contributes to a lack of interest among young professionals and graduates, leading to a shortage of skilled labor.
Government initiatives like Skill India and Pradhan Mantri Kaushal Vikas Yojana (PMKVY) aim to address this issue by promoting vocational training and enhancing the appeal of manufacturing careers. Industry stakeholders must also actively promote the benefits of manufacturing careers, highlighting opportunities for advancement, innovation, and contribution to the economy.
A complex and stringent regulatory environment often stifles India's manufacturing sector. Businesses face numerous compliance requirements, which can be time-consuming and costly. This regulatory burden discourages investment and hinders operational efficiency. Streamlining regulations and creating a more business-friendly environment could encourage growth and innovation. Recent government initiatives aim to reduce these complexities, but significant work remains to create a more conducive landscape for manufacturers to thrive.
Global economic factors increasingly influence the Indian manufacturing industry. Heightened competition from countries like China pressures local manufacturers to innovate and reduce costs. Additionally, global economic slowdowns can lead to reduced export demand, impacting overall growth. For instance, fluctuations in commodity prices and trade policies can directly affect production costs and supply chains. Geopolitical shifts, such as the U.S.-China trade tensions, are also presenting opportunities for India to position itself as an alternative manufacturing hub.
To remain competitive, Indian manufacturers must adapt to these global dynamics, invest in technology, and explore new markets to diversify their revenue streams.
India's investment in research and development (R&D) remains lower than that of many other countries, significantly impacting innovation in the manufacturing sector. With R&D spending accounting for only about 0.64% of GDP in 2023, companies struggle to develop new technologies and improve processes. This is far below China, which spent around 2.4% to 2.5%, and the US, which spent around 3.4%.
This underinvestment limits the sector's ability to compete on a global scale. Encouraging increased funding for R&D, particularly in emerging technologies, is essential for fostering innovation and enhancing productivity within Indian manufacturing.
A significant skill gap exists in the Indian manufacturing industry, where the demand for skilled workers far exceeds supply. Many industries require advanced technical skills, yet educational institutions often do not equip students with the necessary training. Government initiatives like Skill India and PMKVY are attempting to bridge this gap through vocational training programs that focus on practical skills needed in the modern manufacturing environment. Collaboration between industry and educational institutions is vital to ensure students receive training that is aligned with current industry needs.
Several strategic initiatives must be implemented to strengthen India's manufacturing sector and enhance its competitiveness. These strategies focus on skill development, regulatory reforms, infrastructure upgrades, and increased investment in research and development (R&D). By addressing these areas, stakeholders can create a more conducive environment for growth and innovation.
Improving skill development is crucial for the growth of the manufacturing sector. Public-private partnerships can facilitate the creation of vocational training programs tailored to industry needs, ensuring that workers possess the skills required in modern manufacturing environments. Additionally, industry-led training initiatives can help bridge the gap between educational institutions and manufacturing demands. Emphasizing continuous learning and upskilling will empower the workforce, improve productivity, and foster a culture of innovation within the sector.
Simplifying regulations and reducing compliance burdens can significantly boost investment and growth in the manufacturing sector. Streamlining the approval processes for new projects and minimizing red tape will encourage businesses to operate more efficiently. By fostering a more business-friendly environment, the government can attract both domestic and foreign investments, leading to enhanced competitiveness in the global market.
Investing in manufacturing infrastructure is essential for operational efficiency and growth. Upgrading transportation networks, energy supply systems, and logistics capabilities can help manufacturers reduce costs and improve delivery times. Enhanced infrastructure not only supports the current needs of the industry but also prepares it for future demands. By prioritizing infrastructure development, India can create a more resilient and competitive manufacturing environment that attracts investments and facilitates smooth operations.
Increasing investment in research and development (R&D) is vital for driving innovation within the manufacturing sector. By allocating more resources to R&D, companies can develop new technologies, improve processes, and stay competitive in the global market. Encouraging collaboration between industries, academic institutions, and government agencies will further enhance innovation and ensure that India remains at the forefront of manufacturing advancements.
The Indian manufacturing industry is ripe with opportunities, but significant challenges must be overcome before it reaches its full potential. Various aspects must be addressed in this path. They revolve around manufacturing jobs, regulatory hurdles, and the skill gap. Once companies focus on these aspects, they can enhance the Indian manufacturing industry’s competitiveness and drive sustainable growth.
Hence, it is important to consider MSME solutions and effective supply management solutions. Explore the Dun & Bradstreet website today to understand how we can provide you with market intelligence and insights. They are necessary to empower your business decisions and overcome these challenges.
Gain your stakeholders confidence for increased business opportunities and establish your brand credibility.
Automate your corporate compliance with D&B Onboard for efficient compliance risk assessment. Get in touch for effective company compliance management.