D&B DataVision

Marketers need a single view of customers and prospects to identify growth strategies. However, disconnected and siloed data makes it difficult to identify the best opportunities. According to a recent Dun & Bradstreet study, only 13% of marketers feel they have optimal data coverage in key market segments. With a 360-degree view of your target markets, you can easily identify renewals, cross-sell and upsell targets, and new market expansions to optimize go-to-market planning. Once the right targets are identified, D&B DataVision can provide look-a-likes based on 120M+ business records, and 600+ firmographic attributes to build new pipeline opportunities.

How D&B DataVision Works?

• Send your files to Dun & Bradstreet

  Dun & Bradstreet centralizes data across silos, which are matched against Dun & Bradstreet’s universe in real-time

• Profiling & segmentation

  Identify go-to-market strategies and opportunities by combining custom fields with Dun & Bradstreet attributes

• Filling the Gaps

  Fill in company and contact gaps using the Dun & Bradstreet Data Cloud with targeted search or look-a-likes from the Data Cloud

• Access and Utilization

  Export lists directly to D&B Hoovers for targeted sales engagement with key audiences that you’ve defined